Inspired by the book written by Nassim Nicholas Taleb. This blog post explores a Strategic Planner’s POV on the impact of the Black Swan to his world and how it stands challenged!
Click on the black swan to read the post :)
Dollar Shave Club challenges the big guns of razors in the market with a value proposition and convenience of home delivery but it’s their communication that makes all the difference. Going viral. Check it out and you will know why.
Psychology of Color - Brilliant Infographic! Paint your office blue (productive) your bedroom green (tranquility), your kitchen yellow (energy), your dining room red (encourages appetite) and your living room lavender (relaxation)! WOW!
Mercedes-Benz launches a wonderful installation to promote their ‘pre-safe’ feature by creating a Transparent Wall
Another brilliant campaign for the Swedish Armed Forces.
Emart Sunny Sale Campaign - 3D Shadow QR Code. The most brilliant use of QR code in marketing to date. Love it!
BBDO Brazil have done an awesome campaign for Volkswagen Fox. I think it’s the best example of integrating a Twitter hashtag into an execution idea! Bravo!
Talk about product benefit laddering! Only planners would know what I am talking about! Too good…
IKEA gets into the consumer electronics business with this integrated HDTV home entertainment system…it’s got all the IKEA signature elements embedded - compact, great design, high quality, affordable!
Tic Tac - they have taken flashmobs to a whole new scale with this one
